The Loop Birmingham has expanded!

Now 23 locations & 45 screens in Birmingham

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Signature Outdoor is a premium out of home media owner, operating exclusively in Birmingham & Manchester – the UK’s Signature cities!

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Introducing the expanded Loop Birmingham network

Signature Outdoor have launched ten new full motion The Loop locations across Birmingham. The ten new locations, creating twenty additional screens, expand The Loop Birmingham’s reach to prime retail, business and leisure audiences across the city centre. The new Birmingham assets cover key new areas such as Chinatown with Ladywell Walk, New Street Station approach with TK Maxx and […]

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Aston Villa roars into new season with #PartofthePride interactive campaign

Club invites fans to help create new Lion regalia Villa supporters are being invited to help create their Club’s new regalia in an exclusive #PartofthePride interactive campaign which will apheopear across Signature Outdoor screens in Birmingham next week (July 24). The aim is to create an interactive mosaic of fans’ content which will be printed […]

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Estée Lauder uses The Loop’s exclusive camera technology to launch new lip-gloss

Estée Lauder used The Loop’s exclusive camera technology to launch Clinique’s new Plump and Shine chubby lip-gloss in Birmingham and Manchester. To celebrate the “glossing up everyday life”, the luxurious cosmetic brand used cameras to display different effects in each location. The technology created a mirror effect in Manchester and a window effect in Birmingham, […]

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